Real estate professionals use a Comparative Market Analysis (CMA) approach to determine a home’s value in the market: a properly prepared CMA provides a solid basis for discussion on a home’s value. Ultimately, you must decide the listing price to advertise to potential buyers. Regular feedback from the listing agent will provide information about adjusting the pricing strategy, if the original price does not generate activity or more importantly, an offer.

A CMA Will Include Comparable Property Information:
Sales closed within the last 3-6 months
Properties currently under agreement
Active listings
Withdrawn and expired listings

And A Range Of Values Based Upon:
Neighborhood / Location
Age of property
Conditions of property
Features of property

With A Marketing Plan:
Tailored to your property
Detailing the specific services provided
Preparation suggestions

A real estate professional is best qualified to give you an accurate assessment of your home’s current market value, and to help you understand today’s market and how to balance this with your dreams. Ultimately this will allow you to establish the most effective marketing program, including an asking price that generates active buyer interest.